Simply Awesome

So this happened.

I really can't believe somebody in the marketing department didn't tip off the old guys about the meaning of "hit it". The joke banners are OK, but the real comedy is the guy that made the thing.
A guy who makes a bajillion dollars writing ad copy for MCDONALDS isn't hip enough to know what "hit it" means. Acually, I can understand. I have to explain jokes in the show to the people that own the show all the time.

Perhaps it was a test. Or a final "f-u" from a fired copywriter. Either way, it's awesome.