Good Times

This is my filter. A filter is a set of rules which every spot I produce must follow...
(names have been changed)

Marketing Filter

1) Most importantly, the delivery and/or attitude must be smart funny.
2) We must advance the image of “plugged in quickly”.
3) We must advance the image of “local and/or severe weather”.
4) Assume the audience knows nothing about the show.
5) Talent should always be identified.
6) The host must always appear to be within in their roles.
7) When there is an opportunity, sell the “surprise” live element of the show?
8) When there is an opportunity, mention the time the show is on.
There will be no exceptions!

Do’s
Jane or Dick must be in promo.
If Bob is in promo he must say “weather”.
At least a 4-second tag, always end it with “Our Morning Show” before tag.

Don’ts
No Sports.
No Tech talk.
No Testosterone.
No Trekker, Nerdy stuff.
Nothing that damages the on air hosts credibility.


Now this is how things were as of a couple of weeks ago. I got a new filter today. The filters are supposedly based on a bunch of research we did to determine what people like in their morning news. We've changed out format, become less irreverent, less funny, less goofy. We HAVE tried to up the production value of the show by getting higher profile guests. The result? So far, I think Tracey Morgan is the most famous person that's been on the show. (Although arguably, me booking Ron Jeremy is still the most famous person in terms of fame, career length and, um girth).

So, if any of the two or three people that read this wonder why my spots are so shitty and un-funny for the past 6 months (which I'm sure has been driving you all crazy)...this is why.

They're discussing killing the "topical" promos I've been doing and going back to image spots. That would make my life at work a lot more palatable...but still not so palatable that I don't want out of here like crazy.

Also, I've heard tale that Joe Gressis is gay. While I've seen no solid PROOF of this, I trust that hearing it over and over again is paramount to physically seeing him viciously railing another dude.